A research team, lead by Professor John Sloboda from the Guildhall School for Music and Drama, has been evaluating our work, focusing on attitude changes towards classical live performances over time in our Young Ambassadors, and to reflect on what influenced those attitudes, in order to:
The research team developed a questionnaire for tracking Young Ambassadors’ beliefs, motivations, and experience before, during, and after the performance, and interviewed members of the performance cast and key members of Vocal Futures team. Key findings from those who responded were that participants were absorbed in the performance and appreciated the high quality of the performance and staging, and that motivation for future attendance was positively affected as a result. Performers were positively influenced by the demands of reaching out to a younger audience.
The current research will repeat the questions asked in phase 1 but ensuring a substantially larger response rate by improvements in data gathering procedures. We will focus more intensively on how the young ambassadors respond to the post-event concert offerings in the following six months. Additionally, the current research will also explore the way that artists (singers and instrumentalists involved in the performance) think and act in relation to their audiences in performance, and in the promotion of their work