We have lined up some fantastic partnerships for our Creation project in autumn 2013, enabling us to reach many traditionally under-represented areas in terms of audience development. Our 300 Young Ambassadors are drawn from ten Pods across London and further afield.
An Academy school, with a brand new Sixth Form opening in September 2013. Vocal Futures will complement and enhance the school's programme of enrichment through the arts. The students will have an opportunity to experience first-hand a professional tech set-up and stage build as they spend time on-set with our tech crew during the run-up to the production.
We will work with undergraduate students and exceptionally talented pupils on the Centre for Advanced Training programme at this specialist dance school. The students will have the opportunity to experience another branch of the performing arts, and to work with celebrated choreographer Fernando Melo and director Patrick Kinmonth on staging The Creation.
The Vocal Futures programme will complement the Trust's ongoing provision of workshops to young people. We will work with students who have taken part in the Trust's existing video workshops to devise an aspect of the video imagery for our production, creating a link between classical music and their interests.
The London Youth Choir will form a major part of the chorus for our production. Thirty members of the choir will also participate in the Vocal Futures education programme. They will play an important role as performers from the same age group (16-22) as the other Young Ambassadors in developing best practice models of self-promotion and audience development amongst performing musicians.
This comprehensive school has specialist performing arts status, although the pupils have hitherto not had much exposure to classical music. Vocal Futures seeks to draw on their experiences and introduce them to another branch of the performing arts and associated career opportunities. Journalism is their chosen industry-linked area, and the students will work with Richard Morrison, chief music critic of The Times, to develop their research and interviewing skills, culminating in an article on audience development to be published in our production programme.
We a delighted to have formed a partnership with The Who Cares? Trust, enabling us to give 'looked after' children in Social Services care access to creative opportunities that they would not ordinarily come across, and a potentially life-changing introduction to classical music. They will spend time with our lighting crew in devising creative lighting strategies for the final production.
Anglia Ruskin has identified a pattern of non-attendance at classical music concerts by their Music undergraduate students. We will work with a mixed group of Music and Technology students to address this issue, and to investigate how technology can be used to enhance audience experience at concerts.
Pupils attending this Academy school come from richly diverse backgrounds and faiths but have little exposure to classical music at school. Comparing creation myths from several faiths will facilitate a study of Haydn's inspiration for his interpretation of the Creation, and lead to the contribution of an article for the production programme on this aspect of the work.
Wells has special status amongst our Pods as the only Pod to have also taken part in the first project in 2011. Drawing on their knowledge of classical music, they will play a crucial role in selecting further concert opportunities and promoting these to the rest of the Young Ambassadors - inspired by the belief that peer encouragement can be more persuasive than any other factor in engendering behavioural change. They will draw on the pathbreaking work of our music psychology research team.
Twyford School will take the lead in a partnership of several schools across Ealing, working closely with Ealing Music Hub, to form a Pod for Vocal Futures. We will work with Music Technology students who are passionate about the recording industry but who have yet to apply their talents to the genre of classical music. Students will participate in a workshop led by Simon Whitehorn, one of the UK's leading sound designers.